ASHBA Swag in the NEWS: www.Genlux.com by DJ Ashba
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Embrace Your Inner Rock Star!
Mix solids and your favorite denim with ASHBA SWAG to create a show stopping look both fun and fearless.
Being a mom these days doesn’t mean you have to retire your “inner rock star.” Your grandmother’s generation may have hung up the haute when baby made three, but today’s mommies have designs on staying haute – and hot.
Von Dutch, Ed Hardy, and Juicy Couture cashed in on the hot-mom-phenom with young, vibrant, and energetic lines. The brands quickly followed with clothes for the whole family, which blended “traditional” with edgy graphics and illustrations - and a comfortable “worn-in feel” that quickly became de rigueur.
Ashba Swag - the height of Rock and Roll Couture -moves this trend forward with bold images, vintage chic, and a mischievous wit. Started four years ago, Ashba Swag has powered into a global online enterprise – resonating with a mainstream public (and Hollywood stars like Michelle Rodriguez) looking to energize their wardrobes effortlessly and economically. The immensely popular line has since expanded to include everything from hoodies, iPhone covers, caps, home décor, swimwear, and even guitars.
Ashba Swag is a collaboration of musician Dj Ashba and Cody Varona - arguably one of the most venerated stylists in the music business. Varona has styled Ashba for over a decade. She has also worked with Sheryl Crow, Criss Angel, The Dixie Chicks, Pink, Rihanna, The Black Eyed Peas, Jaden Smith, Stone Temple Pilots, 30 Seconds to Mars, My Chemical Romance, and American Idol’s James Durbin, to name a few.
Ashba, of course, is the lead guitarist for the legendary rock band Guns N’ Roses – just inducted into the Rock & Roll Hall of Fame and widely credited with reviving the mainstream popularity of rock and roll (they have sold over 100 million albums and are currently on a world tour).
Now, thanks to Ashba Swag, all of the world can be a stage for men, women, and kids. Hint: Mix and match Ashba Swag’s handcrafted pieces with solids (black, gray, white) and denim basics to quickly create a look that is both fun and flattering. Don’t be afraid to experiment and “commit” to Rock and Roll Couture - the idea is to tease out your playful side. But a friendly warning: If you suddenly find that you have your own groupies – well, then, you’ve gone too far.
http://www.ASHBASWAG.com
http://www.genlux.com/News-and-Trends/?editor=3016&id=11087
